Privacy Policy

Last updated: 30/10/2025

At Helfare, we care about your privacy just as much as we care about good rides and good kit.
This policy explains what personal information we collect, how we use it, and your rights when it comes to your data.

1. Who We Are

We’re Helfare - a UK-based mountain bike apparel brand.

Helfare Ltd
PO Box 6564
MK10 1DA
United Kingdom
Email: info@helfare.com

We’re the “data controller” of the personal information collected through our website and online services.

2. What Information We Collect

We collect information when you:

Place an order on our website
Subscribe to our emails or text updates
Contact us by email or social media
Visit our site (through cookies and analytics tools)

The information we collect may include:

Name, email address, shipping and billing address, phone number
Payment information (processed securely via Shopify or PayPal – we never see your full card details)
Order history and preferences
Device data, cookies, and browsing activity
SMS opt-in details (if you’ve subscribed to our text updates)

3. How We Use Your Information

We use your information to:

Process and deliver your orders
Communicate with you about your order or account
Send marketing emails or SMS updates (only if you’ve opted in)
Improve our website, products, and customer experience
Detect and prevent fraud or misuse

4. Abandoned Cart Tracking and SMS Messages

Helfare’s website uses cookies and website plugins to help keep track of items you add to your shopping cart - including when you’ve left items in your cart without completing checkout.
This information helps us determine when to send cart reminder messages, including by SMS, if you’ve opted in to receive text messages from us.

5. Sharing Your Information

We never sell your data.
We only share it with trusted third parties who help us operate Helfare, such as:

Shopify (our online store platform)
Klaviyo (for email and SMS marketing)
Royal Mail, DPD, DHL (for deliveries)
Payment providers like Shopify Payments, PayPal, or Klarna
Analytics and advertising partners like Meta (Facebook/Instagram) and Google

These partners use your information only to perform services for us and must keep it secure.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

6. Cookies and Tracking

We use cookies to keep the site running smoothly and to understand how people use it.
Some cookies are essential (like keeping items in your basket), while others help us with analytics or marketing.

You can manage or block cookies through your browser settings at any time.

7. Location-Based Data

If you enable location services or share your location while browsing, we may use that data to:

Show you relevant information such as local delivery options or currency
Improve your shopping experience by tailoring content

We don’t use precise location data for tracking or advertising without your consent, and you can disable location sharing in your device or browser settings.